We started with a campaign optimised for clicks, in order to bring a large amount of traffic to the website. This creates a “click database” that we can consistently nurture with fresh content and promotions. The click database also helped us to quickly create a lookalike audience from website visits so that we could test new and more relevant audiences.
Once we started seeing conversions in relevant numbers, enough for the pixel to learn about them effectively, we kept scaling the campaign for these objectives creating at the same time lookalike audiences as well as new ad creatives and promotions. As we scaled the campaign objectives, we also started scaling the campaign budget.
Click on the image to watch the video