NEW BOILERS

NewBoilers.ie provides high-quality heat zoning and boiler installation for thousands of families and businesses across Ireland. They’re based in Co. Tipperary and have over 11 years of experience with a reputation for excellence.

When they first came to us, their objective was to increase their leads volume for Condensing Boilers, Oil Boilers and Heating upgrades. There was no pixel set on the website, so Alan had spent €2,000 on campaigns optimised for clicks without being able to create a click database, nurture this database with retargeting campaigns or track any kind of conversion that would help him to optimise the campaigns for the best performing creatives and ad sets.

The first thing we did was to set the pixel on the website and start tracking lead conversions so that over time we would be able to efficiently optimise the campaigns to bring us more leads at cheaper prices.

We started with a campaign optimised for landing page views. Our main interest at this stage was not only to get inexpensive clicks, but also to get people that would actually wait for the landing page to load at the cheapest cost possible:  we wanted to drive relevant traffic to the website.

Once we started to fill the pixel with relevant info about website visitors we were able to start testing lookalike audiences based on website visits, leads and engagement along with the previous interest audiences tested. We started to get a very good volume of leads, so we decided it was time to change the campaign to leads optimisation. The pixel had enough info on this conversion already and would be able to efficiently look into our audience for people with a higher probability to convert. This helped us to bring the cost per lead down 30%. We also worked on improving previous creatives in order to catch people’s attention and convey the message more accurately, reducing cost per click and cost per landing page view, increasing the click through rate and ultimately bringing in more leads.