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FETCH YOUR PET NEEDS
Fetch Your Pet Needs is a pet food and accessories store based in Mountmellick, Ireland. Nikita first came to us looking to improve their online store sales.
The objective was to increase awareness, get new customers and boost online sales mainly for their brand of grain-free natural pet food – Nourish Rite.
First we made sure the Facebook pixel was set up properly on the website and firing for all e-commerce conversions.
We also introduced Nikita to Dynamic Retargeting and set a Facebook Product Catalogue – explaining how this feature is crucial for success in e-commerce, as it targets people that recently visited the website with the products they were looking for, reminding them and pushing them to purchase.
We started a conversion campaign optimised for adds to the basket, since Nikita had run ads before and the pixel had good knowledge about this conversion type.
We quickly scaled the conversion campaign to optimise for purchases once we started to get a good amount of sales.
We tested different types of creatives, both collection ads, single image ads and videos. It was important that the ads promoting grain-free natural pet food could convey the love that nurtures the relationship between a pet and its owner: if our pet gives us unconditional love we should give it back!
From 2018 to 2019 we doubled the ad budget and the return increased by 75%. We went from a return on ad spend (ROAS) of 9.98 in 2018 to an ROAS of 17.5 in 2019. ROAS has improved again in 2020, with an ROAS of 24.5 in the first quarter. Helping a business grow is the best part of our job and what we work for!
We’ve tested different audiences along the way with different interest targeting, lookalikes from website visits, lookalikes from engagement, lookalikes from purchases and value-based lookalikes. More recently we’ve started to test campaign budget optimisation, a new Facebook feature that, by placing ad budget on the campaign level, allows the algorithm to choose the best performing audiences to spend on – we’re having great success with this new feature!
This is how we continue to help Fetch Your Pet Needs grow, with a continual focus on what we can do to keep improving it.
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