FACEBOOK

Maximise your ROI with our Facebook Marketing Professionals

There’s no other advertising platform quite like Facebook. And there’s no better place to target your audience, build brand loyalty and get real results from your ad spend – as long as you know how to use it.

At marketing4everyone, we specialise in creating lifetime value for your business using social media advertising. Whether you want to build awareness, increase leads, drive sales or scale your growth, we can help you achieve your goals with Facebook marketing.

Get in touch with a Facebook advertising specialist and start growing your business today.

GET RESULTS WITH FACEBOOK ADVERTISING

HOW WE GET RESULTS WITH FACEBOOK ADVERTISING

As a Facebook Marketing Partner agency, we’ve helped hundreds of businesses supercharge their sales and increase their lifetime value with Facebook advertising. See how our eight-step process is designed to ensure you get the most out of your Facebook ad spend.

STEP 1: RESEARCH & DISCOVERY

We understand your business is unique. So we always take the time to get to grips with your products, services, pain points and audiences. We’ll also make sure we’re fully aligned on your business goals – whether that’s generating leads, driving sales, improving your digital presence or a combination of all three.

This step isn’t just about us getting to know your business. You’ll get to know us too, with your own dedicated account manager on hand to answer any questions and make sure you always know what’s coming next.

STEP 2: YOUR FACEBOOK MARKETING PLAN

Once we’ve gathered all available data on your business, we’ll use smart insight tools to further define and understand your audience. These findings will then be distilled into a detailed Facebook ad strategy that’s built just for you.

This strategy is developed by our team of Facebook pros who are highly skilled at identifying opportunities and positioning your offering in a way that drives results.

STEP 3: AUDIENCE TARGETING

Now that we understand who your audience is, we can dig even deeper to make sure we’re serving that audience the right message, in the right place, at the right time. Facebook holds a huge amount of data on user behaviour – but knowing how to use it is key.

Just some of the data tools we use to drive results include:

Custom audiences

As a business, it’s likely you already have a certain amount of data on your customers. With Facebook marketing, this information can be repurposed to build a unique audience who are already warm to your messages and relevant to your product or service. This is a powerful way to keep customers engaged and drive brand loyalty.

Lookalike audiences

With 2.5 billion monthly users, Facebook is an endless resource of potential new customers. This tool allows us to target brand new audiences who share key data points in common with those who have already converted. This is a highly effective way of discovering new customers without wasting ad spend on trial and error.

Demographics, interests and behaviours

An ad that resonates with someone at 8am on their way to work won’t necessarily be relevant later that day, or even that hour. Facebook’s targeting tools allow us to understand that behaviour; from financial positions to relationship statuses to musical tastes and millions of other trigger points that let us build an in-depth, multi-dimensional view of your customer.

STEP 4: CREATIVE THAT CUTS THROUGH

You can (and will) have all the consumer data in the world, but if your message doesn’t capture attention then it’s all been for nothing. That’s where our creative pros come in. From first idea to finished product, we can take care of your Facebook ad’s design, copy and HD video production to maximise your click-through and conversion rates.

But even exciting things get boring after a while. So, just in the same way you wouldn’t bombard your database with hundreds of duplicate emails, we’ll make sure your content stays fresh and relevant across multiple Facebook ad formats, so your audience stays engaged for the long-haul.

STEP 5: DRIVING CONVERSIONS

Our creative and production capabilities don’t end there. We’ll ensure your leads turn into sales with a custom-built landing page that’s made to drive conversions.

When your potential customer clicks to see more, they’ll reach a mobile-optimised landing page we’ve designed and developed especially for your business. Your page will feature all the details they need about your services, as well as a prominent contact form that inspires further action.

STEP 6: RETARGETING

User data and slick creative helps us connect the dots on audiences and drive new customers to your product or service. But what happens once they’ve engaged with the brand?

That’s where retargeting comes in. Rather than leave audiences to their own devices to drop off or disengage, our web developers install Facebook tracking pixels on your website pages. This seemingly simple snippet of code can have a huge impact on the success of your campaign by allowing us to learn about your site visitors, see what product pages they’ve visited and track the actions they’ve taken (or not taken). From this, we can refine a campaign using dynamic creative and remarket to audiences at the exact part of their journey where they need you most.

Turn browsers into buyers with Dynamic Product Ads

Facebook offers incredible targeting and creative capabilities to help grow your business – and Dynamic Product Ads are one of the most effective ways to advertise. By retargeting shoppers with personalised ads for products or services they’ve already shown an interest in, we can close more sales and scale your business, automatically.

With a low cost per acquisition, a high success rate and a creative format that lends itself to fast, reactive optimisation, this is a reliable way to increase leads, sales and revenue. That’s why we make sure Dynamic Product Ads are a key part of your Facebook advertising strategy.

STEP 7: TESTING AND OPTIMISATION

We’re not an agency that believes in “set and forget”. In fact, to get the best out of your Facebook ad spend, your campaigns need continuous optimisation. That’s why our team monitors your ad account every day.

From tweaking audience profiles to testing headlines and reallocating ad spends, we’re constantly on the case to ensure your Facebook campaigns reach and maintain peak performance.

STEP 8: TARGETING AND REPORTING

Your dedicated account manager will make sure you’re always updated on the latest optimisations and results from your Facebook marketing. Whether you prefer regular email reports or a monthly call, we’ll keep you informed in the way that suits you best. And whenever you need to chat, or have a new offer or service you’d like to focus on, we’ll be ready and waiting to help.

CHECK OUT SOME OF OUR CLIENTS TESTIMONIALS

LRM GOODS

160K GROWTH

IN 9 MONTHS

DON'T WAIT TO MAKE YOUR FACEBOOK ADVERTISING GREAT

The sooner you get started, the faster you’ll see results. Get in touch with a Facebook marketing pro today for a free strategy session.