FLAMINGO & FOX

Flamingo & Fox is a webshop based in the UK, selling kids’ clothing. We’ve started advertising for it with a low budget, which we managed to successfully scale on a regular basis, to the point where our marketing strategy is extensive, involving several platforms of Facebook, as well as Google ads (Shopping included).

We were fortunate to start working with Flamingo & Fox when they already had established sales, this meant that all related data could be used for marketing purposes.

We started traffic acquisition with several audiences, primarily we relied on:

• Interest based audiences (3rd party – FB)
• Behavior based audiences (3rd party – FB)
• Lookalike audience of buyers (based on 1st party data)

While our 1st party data proved the most valuable, other audiences were also profitable, and the results quickly indicated that we need to scale. Another key part of bringing the campaigns to success was constant split testing: regularly we’d push new ads to our audiences, while these ads were also optimized often, with return on ad spend (ROAS) being the primary way of telling better and worse ads apart- we used what brought more sales and switched off ads which failed to generate enough revenue.

We’ve also started remarketing, both with a more traditional method, as well as with dynamic ads. This way we could test how different methods of remarketing perform, and via rigorous testing we could always promote the method that generated higher revenue. The growing success of remarketing was also fueled by our continuous scaling.