Vendula London is a global fashion accessories brand that sells iconic bags, purses, wallets and cases inspired by everyday beauty. It was established in 2003, and since then they have grown to become one of the fashion industry’s funkiest brands with growing list of customers across the UK, Ireland, Europe, and North America.
William, Vendula’s new ecommerce manager, contacted us with a few requests. They had recently completed their new website, which was now optimised for mobile, and they wanted to focus on growing online sales through Facebook and Instagram. They needed new strategies to improve their ecommerce footprint.
To start, we worked with their developer team to implement the Facebook pixel and its standard events, allowing us to track every action that visitors take on the website such as content views, add to carts, checkouts and purchases. We analysed the data from the old campaigns to understand what worked in the past, and apply those strategies to the new campaigns. This exercise saved us valuable time, as we didn’t have to start from square one.