No matter what business you’re in, we ultimately all want exactly the same thing – leads. Getting a new customer to sign up for your service or buy your product gives you the potential of not only a lifetime customer, but referrals to friends and family to grow your business even further.
So how do you use Facebook and Instagram to get leads? Well, there are many different strategies, and it all depends on your industry. If you’d like a free, no obligation strategy call or some advice over email, just contact us here for advice.
5 Steps to Success
1. What do your customer NEED
When you’re writing ad copy, you need to think about what will ‘trigger’ that person to click. You need to solve their problem, ease a pain point, stop the scroll.
If you’re a personal trainer, instead of ‘sign up for personal training’, you could use terms such as ‘lose weight for good with our supportive personal training programme’.
Focus on the benefits of your service, not just the features. Set off some emotional triggers, as this will help you to battle the competition for their attention in the newsfeed.
2. Pixel Pixel Pixel
If you read any of our blogs, you mayyyy have heard us mention the pixel. Well sorry not sorry because it’s really important!
Having the pixel installed on your website allows you to collect a ‘virtual database’ of people who have clicked to your website. If they’ve clicked, they’re interested in what you offer, so who better to retarget with further ads to explain your business.
If you’ve been in business for a number of years, you’ve probably at some point battled for email addresses to try to build a list. You’ve then sent emails, and had the pain of 10% open rates, and even lower click rates.
The pixel allows you to send ‘follow-ups’ in the form of ads without needing them to give you their email address or any details, just a click is all you need from any source.
3. Keep it Simple
People are so easily distracted, you have about a second of their attention when they click so slow site speeds will mean zero enquiries.
Use the Facebook lead generation objective and you can collect enquiries using a simple pop-up form, so they don’t need to leave Facebook. Facebook will even pre-fill some of their information, increasing their chances of submitting it as they don’t need to do much.
We also link ads to mobile optimised landing pages, as this way you’re gathering their details on an enquiry form, but also giving them a little more information in the process.
4. Respond Quickly
If someone takes the time to enquire with you, they are likely to be ready now to find a product or service you offer. Don’t delay in replying to them, as your competitor’s ads may have already started to show to them too.
Our landing pages automatically send enquiries to your email address, so be checking for them regularly, answer the phone, check your messenger, or hire a virtual assistant to help you keep on top of things.
5. Retarget & Lookalikes
Going back to the pixel, you can now be retargeting ads to people who have previously clicked to crush your competition. People often need to give it some thought, discuss it with family members, or to raise funds before going ahead with a product or service, so be there in the newsfeed when they are ready.
You can also find a ‘lookalike audience’ of people who are very similar to those who have clicked. Lookalikes work very well, as Facebook profiles all of us and can match your business to people who would most likely be interested, using the data from those who have clicked or purchased previously.
Want some help with your lead generation strategy? Drop us a message here, we’d be happy to help!