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There’s an exciting new tool on the horizon for small businesses wanting to reconnect with their audience – messenger broadcast composer.
The tool will allow the user to effectively blast messages out to anyone who has previously connected with the business on Facebook Messenger for free (although we doubt that will be the case for long.)
Just months after Facebook announced it was internally testing this exciting new functionality, pilots have now rolled out to selected businesses in Thailand, Mexico and the US.
Just like Dominos send that tempting 2-for-1 text on a Tuesday, even the most technophobic small business owner will be able to quickly put a message or offer together to send out to contacts on the Messenger platform. Currently the builder appears to allow an image, title, subtitle and action buttons, but this could change before the rollout.
(Image source: TechCrunch)
We’re glad to hear there’s some segmentation functionality too, allowing the business to manually segment conversations into groups. For example, messages about men’s shoes, women’s dresses, sunglasses and so on for a store can be used to split the users into segments. This allows you to then send messages to specific groups of people based on their previous questions – perfect for retargeting people with relevant offers.
There is, as always, concern that with display ads, sponsored ads and now these broadcasts amongst what is seen as a private app, messenger is becoming too spammy. But as we’ve seen with the recent algorithm changes on the newsfeed, Facebook will be keeping a tight rein on this to protect user figures.
Currently standing at 1.3 billion users and with a jaw-dropping 330 million messenger conversations started in 2017, there is certainly huge potential for businesses to profit from this latest development.
Watch this space for further updates on the rollout….
I was never a fan, but know a lot of people preferred it to good old ads manager. The new layout in the latest Facebook Updates is a combination of both. You can switch between a default creation flow and guided creation, depending on your levels of OCD (I get cold sweats if I don’t set up an ad in a certain order 🙄)
If you’ve cried tears over a crashing ads manager, you’ll be glad to hear the auto save god-send of power editor has made its way to the new setup, so your precious work will be saved as you go along.
There’s also a reporting hybrid in the Facebook Updates, pulling together the best of both previous interfaces. See the detailed breakdowns of results that were previously only available in ads manager, combined with the previous reporting functionality of power editor. Perfect. ❤
Organisation freaks rejoice. Facebook is rolling out lists to users (currently only for Android), so you can show off your wish lists, to do items etc.
Not coincidental that this feature rolls out right when Zuckerberg is encouraging us to re-engage with friends and family on the platform (because knowing Aunty Sandra has 8 chores on her housework list is going to make me get in touch right. 🤔)
Personally not a fan of this update, but I’m sure some list lovers will dig it.
One of the biggest groans on the Facebook groups this month has been that they’ve seen a drop off in reach in February 2018, but actually reach figures haven’t dropped (well, maybe).
On February 12th, Facebook rolled out changes to the way it reports organic reach, so it’s more comparable to reach figures from paid ads. Here’s some explanation straight from the horses mouth….
“This is a change in the way that we measure reach, not a change in News Feed distribution, and other engagement metrics will remain the same. This will provide page owners with a more precise measurement of their audience and offer a more consistent measurement methodology across both our paid and organic reach reporting. Since this is stricter reporting, some pages may see lower reach figures than before”.
The much requested dislike button doesn’t appear to be coming any time soon, but a similar downvote feature IS being tested and available to a limited number of users. Once selected, the user can confirm whether the post is misleading, off topic or offensive, and is currently only available for page posts.
We think this one will take some time to roll out due to the impact it could have on Facebook’s precious communities. Currently you have to be in the 5% of English language users in the US using Android to see the new feature, watch this space for updates.
If you’ve every tried to compare Facebook results to Google Analytics or any other reporting metric, the figures are so often way off. Facebook are finally addressing their reporting accuracy, labelling ad metrics as an estimate, in development or both.
Facebook are also having a cleanup of their metric options, and will be removing 20 of these in the summer as they’re seen as redundant. Read more about the changes to Facebook reporting metrics in their blog here